CHENNAI: With not much encore, on the eve of the harvest festival Pongal this year the official Twitter handle of the ruling AIADMK celebrated a recent move by the government to hike cane prices, intended to protect lakhs of farmers in the fourth-large st sugar producing state. The Tweet, with the hashtag #Mission234, comes as part of a sustained social media campaign to inform the electorate of the AIADMK government's schemes and initiatives. The farmers, however, have been doubtful.